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Invest in You: Reducing Gambling Harm

In late 2020 we took on a new project run by Brimbank City Council called “Reducing Gambling Harm”, contributing our expertise in disseminating safety messaging to our Pasefika communities. Our role in this project was consultative, providing advice and strategies that would deliver Brimbank’s safety messages in culturally-appropriate ways to Pasefika residents. 

Some quick stats from this project:

Daily losses to pokies machines in Brimbank amount to $445,000 (Jan 2021)

Average yearly losses amount to over $136 million

Losses to pokies over the past 11 years amount to 1.36 billion (BILLION!)

What about lockdown? How much was ‘saved’ during lockdown 2020?

The answer is $90 million. 

We partnered with local organisation, Pacific Island Creative Arts Australia Inc. (PICAA) to produce resources that would help our Pasefika communities understand gambling harm, also steering our people to services that can help those who suffer from gambling addiction. 

Our created resources include – a video ad (link to video here) featuring the wonderful PICAA creatives Sikivi Tafea and Vineta Ioapo; digital posters for social media (posted on @picaainc and @vasaconsultancy) and also Pasefika language translations of Gambling Harm brochures from IPC Health; and postcards from Settlement Services International (available on our Resources page).

After a year of consulting on this project, we successfully launched with Brimbank City Council In September 2021. Congratulations to the council and all project partners involved, with a special mention to Jen Sharman (Invest in You Project Co-ordinator) for supporting us throughout this project. 

Do you need gambling help? If so, visit Gambler’s Help or Gambling Help Online, or Victorian Responsible Gambling Foundation, or Multicultural Gambling Harm Prevention Services, Settlement Services International (SSI).